TECHNICALLY, MARKETING
Let's get your product in front of the right people and drive repeatable growth.
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👋 Hi, I'm Melanie Crissey. I'm a Fractional Marketing Director who works with startups on the path from MVP to product-market fit.
About me
- → 14+ years in high-growth startups
- → Background in technical support and customer experience
- → Niche experience in AI and dev tools
From zero-to-one to scaling past 1 million users, I've learned the core principles that outlive the playbooks at every stage of startup growth.
Happy member of the alumni clubs for
🏆 Acquired 
🏆 Acquired How we can work together
Fractional Leadership
Embedded, part-time marketing leadership for your startup. I'll own strategy, manage vendors and contractors, and drive execution so you can focus on building your product. Ideal for teams that need senior marketing leadership but aren't quite ready for a full-time hire.
Temporary / Parental Leave Coverage
Seamless coverage for marketing or product marketing while your lead is on leave. I'll keep campaigns running, maintain momentum, and ensure nothing falls through the cracks. Includes a structured handoff and transition plan.
Scoped Projects
Messaging overhauls, solutions pages, customer case studies, Product Hunt launches, and onboarding teardowns. Hire me to take a project off your plate.
Hourly Consulting
Strategic advice, on-demand. Grab time to brainstorm or get a second opinion. Book a Power Hour to discuss your growth goals and leave with clear next steps.
12-Week Growth Sprint
Accelerate your go-to-market motion. We'll audit what's working, set hypotheses, prioritize high-impact bets and execute together. Get measurable results and learnings you can take into your next planning cycle.
Something else in mind? Let's talk
About the 12-Week Growth Sprint
Technical founders come to me when:
- They know they need to play bigger but they're not sure where to start
- Their messaging is out of sync with where the product is headed
- They have a list of "good marketing ideas" longer than days in the cycle
When we kick off, we'll:
- Bucket marketing work into tasks, experiments, campaigns and programs
- Set hypotheses, make big bets, prioritize and line up budget
- Execute and iterate based on what we learn
At the end of this focused sprint, you'll have what you need to make a cohesive GTM plan for the next two quarters.
Get it while it's hot
I've got capacity for ONE more strategic engagement
between now and the end of May 2026.
Recent engagements
| Team | Deliverables | Results |
|---|---|---|
| AI-powered OS for team coordination | Growth sprint, paid ads, playbook for founder-led sales | 2×'d site traffic in 5 weeks |
| OSS agentic engineering tool | CLI launch, homepage rewrite | 4K downloads for the CLI beta |
| Social media and intelligence platform | Quarterly launch events, executive presentations, feature commercialization process | 150+ handraisers for pipeline |
The Technically, Marketing approach
- Move fast with care
- Amplify voice of customer
- Embrace AI with skeptical optimism
- Measure results (not inputs)
Ready to start marketing your technical product?
I can't wait to learn what you're building. Book an introductory call today. We can put together a custom engagement to fit what your team needs.
Book a call